Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in.
CB 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4ltr Press) download
CB 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4ltr Press) ebook
CB 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4ltr Press) pdf
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