The definitive reference guide for developing, launching, and rolling out a new productEach year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout.
Inspired!: Take Your Product Dream from Concept to Shelf reviews
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